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Search Engine Positioning
How does search engine positioning work?
In order to rank well in search engines, your website must be
developed in such a way that it appears relevant to its subject matter.
This might sound obvious, but website developers rarely pay enough
attention to search engine positions. The result is a great
websites that no one can find.
Our search engine positioning development services will
identify core areas in your website that need to be fine tuned in order
to increase its relevance.
There are three main types of search engine projects:
1. Fine tune an existing website
- Ensure all necessary tags are in place
- Analysis of page layout
- Develop internal architecture of website
- Submission to major search engines
2. Complete overhaul of existing website
- Critical analysis of existing page structure
- Re-develop web pages preserving existing look and feel
- Develop internal architecture of website
Implement
vital factors that are external to the website
Submission to major search engines
3. Start from scratch
- Register a relevant domain name
- Design, develop and promote a professional looking website
- Employ the most up to date search engine positioning techniques
What are the advantages of search engine positioning
Search engine positioning is a highly cost effective means of gaining
new customers over the internet. With an optimised website you can
gather customers from a wide range of internet search engines. Each of
these visitors is free at the point of acquisition. So, if your website
attracts 2000 visitors a day, you would not face further bills for these
visitors to your website.
The principles involved in search engine positioning can also improve
your users experience of using your website. For example steps are taken
to increase the speed at which your website downloads, this is a big
benefit to visitors struggling on a slow internet connection.
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Basics of the service
The following are the basic building blocks for all clients:
- Code: Creating or adapting the code of a web site to ensure that
the main relevant text appears at the top of the page.
- Title Tag: Creating a title tag for each page that targets
relevant keywords and is attractive to surfers viewing it in search
engine results.
- Description: Creating a readable, clickable description meta tag
for each page that also includes the main keywords for that page.
- Keywords: Creating a keyword tag for each page that obeys current
search engine rules.
- Site Architecture: Creating a site architecture and navigation
structure that allows the search engines to index all pages of a
site.
- Keyword Research and Analysis: Researching which words people are
actually searching on to find sites like your company's. Analysis of
top ten ranked sites for those words to determine how they achieved
the ranking.
- Body Text and Content: Creating readable, keyword rich body text
that will rank highly in the search engines or adapting current text
in order to better target certain important words and phrases.
- Search Engine Submission: Manual submission of all optimised pages
to major search engines, like Google, AltaVista, MSN, AOL and Lycos.
- Ranking Reports: Monthly ranking reports each month for six
months.
- Tracking: Tracking of where search engine referrals come from.
Tracking of search phrases used to better target these phrases.
- Maintenance: Pages 'tweaked' to maintain or improve rankings.
Submission of new pages and re-submission of changed pages.
Options
- Paid Inclusion: A number of the major search engines run paid
inclusion programs that guarantee rapid inclusion into the index. We
recommend this for all clients, as pages in paid inclusion programs
are visited more frequently by the search engines, allowing changes
made to be reflected rapidly.
- Pay Per Click: Many search engines now show sponsored listings above their main
results. Pay-per-click campaigns tailored to meet your specific requirements can be offered.
Find out more
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Bluespine +44 (0) 1202 267100 www.bluespine.com
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